Maker's Mark Privacy Policy

Welcome to the Maker's Mark Internet site (this "Site"), of Beam GlobalSpirits&Wine, Inc. ("Beam Global"). Maker's Mark and Beam Globalwant you to know what information we learn about you when you visitthis Site, what we do with that information and any other informationyou voluntarily provide us through this Site or by other means and howyou can view or change the information we have. This privacy policydescribes our information collection and use practices on this Site. Itdoes not apply to information you might provide on another siteoperated by us, or one of our partners or affiliates, nor does it applyto information you may provide to us through other forums, includingoffline or through electronic mail.

Information Collected At This Site

There are 2 types of information that we can learn about you as youbrowse and use this site. Each type of information can be used in adifferent way.

1. Internet-related Information - generic statistical anddemographic information that we gather passively from visitors to theSite.
2. Personal Information that you provide when registering, ordering online, entering a promotion or making contact with us.

Internet-Related Information Gathered Passively

We collect Internet-related Information from visitors to our Site,including the referring URL, your IP address, which browser you used tocome to the Site, the country, state or province, the pages of our Sitethat you viewed during your visit and any search terms entered on ourSite, for the purposes of system administration, to gather broaddemographic information, and to monitor the level of activity on ourSite. We track customers' traffic patterns throughout their onlinesessions, including which pages or specific URLs a customer views whileusing the Site. We use your Internet-related Information to diagnoseproblems with our servers and software and to administer our Site. Wemay share aggregated statistics about pages viewed on our Site,demographic information and sales and other shopping information withthird parties to enrich your visitor experience.

Actively Collected Personal Information You Provide

If you provide information about yourself by registering on a page,ordering product, filling out a survey, entering a promotion (includingcontests, sweepstakes, offers and rebates) or otherwise voluntarilytelling us about yourself or your activities, we will collect and usethat Personal Information to respond to your request, and for otherbusiness purposes, including identifying consumer preferences andimproving our products and services and the content of this Site. Wemay also contact you by email, regular mail, fax, text message, ortelephone from time to time with information about our new products andservices, special offers, upcoming events and changes to this Site. Ifyou do not wish to be contacted by all or any of these methods, you maylet us know by sending an email message to us at emily@makersmark.com.Please be sure to give us your exact name and address, and yourdetailed request so we can respond appropriately.

How To Access Or Modify Your Personal Information

You have the right to access and modify your Personal Information.Once you have registered and logged in to the site, you can access andchange your Personal Information by editing your Profile. You canchange part or all of your information. Once you have made theappropriate changes, submit your changes and your Profile will beupdated immediately. You may also contact us at emily@makersmark.com.

Sharing Information

If you provide us with your consent, we may share your PersonalInformation with our affiliates and business partners with whom we havejoint marketing arrangements. We may also give you the opportunity, atthe time that you provide us with your contact information, to haveyour information shared with other third parties or posted on this sitefor reasons we will describe at the time we make the request. If you donot want us to share your Personal Information with our marketingaffiliates and business partners, then please let us know by contactingus at emily@makersmark.com.

We employ other companies to perform certain functions on ourbehalf, such as fulfilling orders, delivering packages, and servicesrelated to the design, maintenance and improvement of this Site and ourdatabase and related systems. These companies have access to yourinformation. We have arranged with English Emprise to process yourcredit card information. They use SSL encryption of your credit cardinformation. You may access the English Emprise site and privacy policyto read more about the security measures they employ. Regardless ofwhether you have provided us with consent, we will share yourinformation with those companies that perform certain functions on ourbehalf under contract to us, and as may be necessary to comply withapplicable laws, police investigations, or in legal proceedings wheredisclosure of such information is relevant and permitted by law.Maker's Mark and Beam Global will also assign, sell, license, orotherwise transfer to a third party your name, address, e-mail address,member name and any other Personal Information in connection with anassignment, sale, joint venture, or other transfer or disposition of aportion or all of the Maker's Mark service, or the assets, business orstock of Beam Global.

Links To Other Websites

On this Site, we may provide as a convenience to you links to otherwebsites, including sites operated by us, our partners, associates, orindependent third parties. These links are provided as a convenience toyou. Each website has its own privacy practices, as described in thatsite's privacy policy. Those practices may be different than thepractices described herein, and we urge you to read each website'sprivacy policy carefully before you use or submit information to thatsite. Additionally, to the extent that you follow a link to a websiteoperated by an independent third party, please be aware that weexercise no authority or control over that third party, and cannot andare not responsible for any information that you may submit at thatsite.

Where Do We Store And How Do We Secure Your Personal Information

Your Personal Information will be kept in a database held on serverskept in a physically and technologically secure environment located inLouisville, KY, U.S.A., accessed only by authorized personnel orcontractors who are bound to keep your information confidential. Alltransmissions of your credit card information are encrypted. We have inplace procedures for training our employees about their obligationsunder this Privacy Policy, disciplining them for failure to follow thisPolicy. We also have in place internal procedures to confirm generalcompany compliance with this Policy.

Your information will be transferred to Beam Global, located inDeerfield, Illinois, United States of America, which location may beoutside of your own country, and by providing us with your information,you are consenting to such transfer. Although we will use allreasonable efforts to safeguard the confidentiality of any PersonalInformation collected, we will not be liable for disclosure of PersonalInformation obtained due to errors in transmission or the unauthorizedacts of third parties.

User Name And Password

You are responsible for maintaining the confidentiality of your username and password. You shall be responsible for all uses of yourmembership, whether or not authorized by you. You agree to immediatelynotify Beam Global Spirits&Wine, Inc. of any unauthorized use ofyour user name or password.

Cookies

When you visit this Site, we leave a "Cookie" in the memory of yourWeb browser. The site will only function properly if Cookies areenabled. www.makersmark.com uses persistent Cookies to authenticate youas a user and display content that is relevant and specific to you.Cookies are very small files that store information about your visit toand use of this Site. Most major commercial Internet sites use them andthey make your Internet-surfing more useful and less time-consuming foryou because they store information that is reusable each time you visitthis Site, such as birthday and other preferences you have chosen toshare with us. Cookies cannot access and read the files on your harddrive and cannot be used as a virus. They do allow us to provideinformation and products that are more meaningful to you without askingyou the same questions every time you visit us. You may get Cookiesfrom our advertisers. We cannot pre-screen these Cookies since theycome directly to you from other sites. We hope you will want the betterservice that Cookies allow, but if you prefer, you can set your browserto refuse Cookies. However by doing that, you will not be able toaccess www.makersmark.com.

We reserve the right to change or update this policy at any time byposting a notice that we are changing our privacy policy or by sendingan e-mail message to previously registered visitors.

What To Do If You Have Questions Or Concerns About Your Information, Or If You Need To Contact Us

If you need information or have any questions or concerns about thisPrivacy Policy or our use of your Personal Information, or wish toreview all of your Personal Information, contact Emily, Maker's MarkAmbassador Coordinator at emily@makersmark.com, via mail at 3350 BurksSpring Road, Loretto, KY 40037 or via telephone at (847)948-8888.

In order to facilitate the transfer of data between the US and EUcountries, the US and the EU have entered into a "safe harbor program,"under which data can be transferred from the EU to participating non-EUcompanies. The program has a set of seven principles, to which BeamGlobal complies with respect to the data collected and used asdescribed in this Privacy Policy. As part of that program, while westrive to respond to your concerns, we recognize that we may not alwaysanswer all of your questions, and as such if you are an EU resident, wewill participate with the Data Protection Authority in the country inwhich you reside. Thus to the extent that you feel that your questionshave not been answered, and you are a resident of an EU Member country,you should feel free to contact the Data Protection Authority of thecountry in which you reside.This policy is effective as of April 24,2007

Terms of Use

Maker's Mark® Bourbon Whisky, 45% Alc./Vol.
We make our bourbon carefully, please enjoy it that way.

Read the Maker's Mark Responsibility Statement here.

Beam Global Spirits & Wine, Inc.
510 Lake Cook Rd, Deerfield, IL 60015

©2007 Beam Global Spirits & Wine, Inc. All rights reserved.